Walled data silos are marketers ‘number one headache’, while more than one-third (36%) of brands now use AI to better serve customers, according to a new report looking into digital ad trends.

Instagram, not Facebook, is UK Gen Z’s favourite social media platform, according to new study.

Ride-hailing firm Uber is planning to kick off its initial public offering in April, following smaller rival Lyft.

Apple, Hyundai, Volvo and Tesla are the most trusted brands when it comes to driverless cars, according to new research.

Ads with a low cognitive load – the mental effort required to process information – actually generate the highest levels of brand recall, according to new research.

Consumers rank Instagram top for influencer content (65%) ahead of YouTube, over a quarter of UK consumers spending more than £500 on items recommended by influencers, according to new research.

A new UK government report has found tech giants are stifling innovation and reducing choices for consumers, calling for an overhaul of the UK’s competition rules and the creation of a new regulator.

IBM has been accused of using Flickr photos for a facial-recognition project, without the permission of people in the images.

Far-right political groups have been using fake accounts and co-ordinated behaviour on Twitter to amplify pro-Brexit views, according to new research.

Brands experiencing the highest return on personalisation are twice as likely to cite customer lifetime value as their primary goal, according to new research.