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Government unveils new cybersecurity laws for IoT devices

May 1, 2019

The UK government is introducing new laws to ensure connected devices are better protected from cyber attacks.

Regulation global, government, Privacy, security, UK

Facebook F8 round-up: new dating, shopping and group chat features

May 1, 2019

Facebook used its annual F8 conference to announce its biggest redesign in a decade, including more emphasis on private chat groups, a ‘secret crush’ dating feature and new shopping tools for WhatsApp and Instagram.

Uncategorized Amazon, apps, brands, content, eBay

Euronews hires Sublime for programmatic private marketplace

May 1, 2019

Programmatic ad marketplace Sublime has announced its partnership with Euronews, which will allow the premium publisher to build its own programmatic private marketplace (PMP).

Ads, Content agencies, technology, video

Instagram trends: Influencer use of #ad ‘has more than doubled in a year’

May 1, 2019

The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.

Content, Social, Video, Viral brands, content, Europe, Latin America, marketing

Live and Breathe teams up with The Virtual Influencer Agency

April 30, 2019

Shopper marketing firm Live & Breathe is partnering with The Virtual Influencer Agency (VIA), taking on Dudley Nevill-Spencer as its new strategy & innovation director in the process.

Ads, Content, News, Social, Viral Amazon, brands, content, FMCG, marketing

Shopify ties with Snapchat to integrate ecommerce ads

April 30, 2019

Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform.

E-commerce, Mobile, Social advertising, brands, ecommerce, Facebook, Google

Location Sciences partners with SITO Mobile to boost geo-targeting accuracy

April 30, 2019

Location Sciences has struck a new partnership with SITO Mobile to provide independent analysis and authentication of its location-targeted advertising data.

Ads, Content advertising, agencies, brands, marketing, media

Late Easter bank holiday and warm weather boost UK supermarket performance

April 30, 2019

Following a slow start to the year, consumer spending in the grocery sector increased in April by +5.9% for the four weeks to 20th April, the highest level since the late Easter in 2014 and the summer heatwave of 2013, according to data released today by Nielsen.

E-commerce brands, UK

Digital drives UK ad spend to record levels: VOD, social and search lead way

April 30, 2019

UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982.

Ads, Content, Search, Social, Video, Viral adspend, advertising, brands, Christmas, marketing

Alphabet revenue disappoints as YouTube ad sales fall

April 30, 2019

Google’s parent company, Alphabet missed revenue forecasts as it was impacted by a fine from the European Commission for blocking rival online search advertisers.

Ads, Content, News, Video, Viral advertising, content, Google, Privacy, Search
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