58% of global consumers stating they would purchase more international products online if they were made aware of the brands, according to new research.

Mobile marketing firm Airship has acquired Apptimize, helping its clients such as Adidas, ASOS and Vodafone test and optimise mobile experiences across devices.

Over 70% of schools are considering introducing an eSports curriculum to boost recruitment efforts, support student recruitment and better prepare students for the job market, according to new research.

Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative. Six innovative new features on Lens Studio include skeletal tracking, which will allow creators to make lenses that go beyond the face and … [Read more…]

As digital advertising progresses, brands are recognising the importance and value that location advertising provides. Yet nearly two-thirds of spend is being wasted on poor-quality and mis-targeted location data, according to a new study by Location Sciences.

FMCG giant Kerry Foods is launching a new £3m marketing campaign to raise awareness of its entire Strings & Things range as well as highlight the recent Cheeshapes product lunch.

The BBC is planning to launch a digital voice assistant next year that will work on all major smark speakers and mobile devices and recoignise regional UK accents better than rivals, the broadcaster claims. Called ‘Beeb’, the platform will not be a hardware device in its own right but is being designed to work on … [Read more…]

Online beauty retailer Feelunique has partnered with Contentsquare, to deliver improved ecommerce functionality, and increased conversion rates and revenue, for a replatforming of its online presence.

With 40% fewer businesses opening now than five years ago, a new study by Safestore uncovers the biggest issues facing business growth by industry, the best countries in the UK for start-ups, and the top priorities for CEOs looking to grow their business.

If you had two minutes to locate the perfect brand image for your company’s Instagram feed, could you do it? Jake Athey, Marketing & Customer Experience, VP, Widen, looks at how digital asset management is a valuable tool for marketers and the brands that are getting it right.