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Mobile ad wars: Apple to slash iAd prices by 70%?

July 13, 2011

Apple has reportedly cut the price of the iAd rate card by 70% since its launch, as the company makes a second mark-down of its mobile ad format this year to attract advertisers.

Uncategorized advertising, agencies, Apple, global, Google

Twitter debuts developer community site

July 13, 2011

Twitter has selected a Drupal-based community solution for its new Twitter developer website at dev.twitter.com.

Uncategorized Twitter

Microsoft and Yell offer online ad service to small businesses

July 13, 2011

Microsoft and Yell have partnered to offer a set of online advertising and business tool to assist small and medium sized businesses (SMBs) reach and engage consumers.

Uncategorized advertising, CRM, global, local, Microsoft

Mobile display ad firm Mojiva gets $25m funding boost

July 13, 2011

Mojiva has secured a $25 million Series C round of funding for its mobile advertising network, which now represents 3,000 mobile web publishers, and apps.

Uncategorized advertising, apps, brands, Entertainment, Europe

Roundtable report: Travel experts predict future of social media

July 13, 2011

Businesses should “think small” in order to develop the most effective social media strategies in future, according to a panel debate.

Search, Uncategorized Facebook, Google, media, Travel

Apple tries to ban GetJar from using ‘AppStore’ name

July 12, 2011

Apple is trying to ban GetJar from using the term ‘Appstore’, as it continues to battle Amazon and a number of other companies for the sole right to use the term.

Uncategorized Amazon, Android, Apple, apps, global

Digital ‘to account for 17% of global advertising this year’

July 12, 2011

Group M has forecast digital advertising to account for at least 17% of the total global market in 2011, up 1% from its December forecast.

Uncategorized advertising, agencies, Asia Pacific, behavioural targeting, global

Sony rejects YouView deal for Bravia TVs

July 12, 2011

The YouView internet TV project has hit another hurdle after Sony revealed they will not have the service on their Bravia range of connected TV sets.

Uncategorized BBC

Google runs first TV ads in India

July 12, 2011

Google is turning to TV advertising as it seeks to drive up awareness and usage of its products in India.

Uncategorized advertising, Google, India, marketing, Microsoft

White paper: 8 tips for B2B mobile marketing

July 12, 2011

New guidance issued by the Internet Advertising Bureau (IAB) aims to raise the strategic importance of mobile marketing among B2B marketers. The white paper, created by the IAB’s B2B council, addresses the popular misconception that mobile is mainly a B2C channel and aims to educate marketers about what makes a successful B2B mobile campaign.

Uncategorized advertising, content, digital marketing, Europe, Google
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