Tip tips: How to code like Hemingway would

Tip tips: How to code like Hemingway would

Books of Ernest Hemingway are a matter of taste. Some love them, some – not so much. But despite all, there’s a lot you can learn from Ernest Hemingway. In this article, there are tips from the writer that can help to improve your writing as well, even if your writing is code.

Guest comment: Marketing will find a way…

Guest comment: Marketing will find a way…

In spite of the barriers, the adtech industry is finding ways around problems such as measuring online TV audiences, coping with the increasing complexities and restrictions of cookies and the shift to device ID audience measurement. Martyn Bentley, Commercial Director, UK at AudienceProject, looks at how tech innovation and collaboration is creating a window onto digital audiences.

The 10 worst marketing fails of 2019: Area 51 aliens, lethal smoothies and competition calamities

As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…