
Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR) products are set to boom this decade as technology evolves, prices come down and devices become more accessible, according to new research.
In spite of the barriers, the adtech industry is finding ways around problems such as measuring online TV audiences, coping with the increasing complexities and restrictions of cookies and the shift to device ID audience measurement. Martyn Bentley, Commercial Director, UK at AudienceProject, looks at how tech innovation and collaboration is creating a window onto digital audiences.
As 2019 draws to a close, we look at some of the biggest marketing blunders of the year. From the US military threatening to bomb alien hunters to lethal conker recipes, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list in 2020…