Microsoft has partnered with Encyclopedia Britannia to boost its Bing search engine as it looks to take on Google.

Which do US consumers prefer: In-store, online, or mobile purchases? Among U.S. consumers surveyed by Nielsen earlier this year, the answer is a resounding, “that depends…”

Online marketing is soaring in Argentina, with $ 1,147m was spent on advertising in Internet during 2011, representing a growth of 117% compared to 2010 ($528m).

Experian has today announced the UK launch of AudienceView, its new digital marketing tool designed to help brands better communicatewith their most sought after customer groups.

Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies.

Apple has ditched Google’s mapping software and made closer ties with Facebook, as the battle between the rival digital media giants intensifies.

Twitter has premiered its first ever TV commercial during a NASCAR race in the US, which showed off a brand-new hashtag page that could open a new revenue stream for the micro-blogging platform.

Proposed Facebook privacy policy changes have been rejected by Facebook users taking part in an official poll on the social networking site. However, Facebook has decided to ignore the results of vote due to ‘too few users made their wishes known’.

Twitter has introduced a strict set of instructions to go with its new stripped-down ‘Twitterbird’ logo.

Latest research from PricewaterhouseCoopers show internet advertising spend levels have broken all records. The US internet adspend data shows continued massive switches into online advertising from other media.