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Email marketing tips: Getting to the top of the inbox (video)

August 31, 2012

How can you ensure your marketing emails reach to top of your customers’ inbox, rather than the spam folder? This video from Hitwise offers top tips on getting the most from your mails…

Uncategorized, Video email, marketing, YouTube

lowcostholidays debuts ‘Were Here’ leaderboard Facebook app

August 31, 2012

UK travel website lowcostholidays.com has launched the first app to use Facebook’s ‘Were Here’ API function, to accurately measure most visited and ‘talked about’ destinations on Facebook.

Uncategorized apps, Facebook, marketing, Travel, UK

New boss at ADTECH UK

August 31, 2012

Ad serving technology firm ADTECH has appointed its former Head of Global CRM Suhela Gremmel to take charge of operations in the UK and Ireland.

Uncategorized AOL, CRM, Germany, global, India

Right to reply: The coupon recession – consumers not ashamed of using vouchers to shop

August 31, 2012

News that consumers are increasingly turning to promotions to help decide their weekly shop points to a change in shopper behaviour that has changed dramatically over the last few years, writes Oliver Felstead, Managing Director of Coupons.com UK & Europe.

Uncategorized brands, Europe, marketing, UK

Secret Apple handbook leaked- Banned words include ‘crash’, ‘bug’ and ‘freeze’

August 30, 2012

Apple’s customer service secrets have been leaked via a Genius handbook that bans employees from saying words that will alarm customers, according to a news report.

Uncategorized Apple, brands, iPad, retail, technology

Mastercard inks mobile wallet deal with Everything Everywhere

August 30, 2012

Everything Everywhere, which operates the T-Mobile and Orange brands in the UK, has signed an five-year partnership deal with MasterCard to develop and provide mobile payments services.

Uncategorized brands, technology, UK

Video viral of the week: Old Spice lets users flex their ‘Muscle Music’

August 30, 2012

Old Spice has returned with another interactive viral video, letting viewers make music with their keyboards (via a muscle-bound American football star, naturally). See why its our video viral of the week below…

Uncategorized, Video advertising, music, Twitter, YouTube

New boss at AOL UK

August 30, 2012

The AOL Advertising.com Group has hired former Collective boss Steve Filler as its UK Managing Director.

Uncategorized advertising, agencies, AOL, brands, content

Pens envy? Bic ‘For Her’ range prompts wave of sarcastic Amazon reviews

August 30, 2012

Bic’s ‘For Her’ range of pens have become the latest target of mockery from Amazon reviewers.

Uncategorized Amazon, marketing

Pens envy? Bic 'For Her' range prompts wave of sarcastic Amazon reviews

August 30, 2012

Bic’s ‘For Her’ range of pens have become the latest target of mockery from Amazon reviewers.

Uncategorized Amazon, marketing
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