Amazon is launching its Groupon rival, AmazonLocal, across Europe, as the online retail giant looks to cash-in on the growing daily deals market.

Online retailer Amazon has partnered with Nokia to provide mapping services for its new Kindle Fire, representing a significant snub to Google.

This interactive ad from Louis Vuitton makes smart use of the brand’s luxury image, targeting high-end shoppers ahead of the holiday season. But why was it developed in Flash, alienating affluent iPhone and iPad users? This case study looks at the pros and cons of the fashion brands latest foray into digital marketing.

Mobile advertising looks set to soar, but how can brands capitalise on this fast moving and highly personal medium? Inbar Chap, Deputy CEO at DSNR, offers a 7-step guide to mobile advertising best practices.

Facebook is launching a new ad targeting tool that uses email addresses, phone numbers and game and app developers’ user IDs to larger advertisers.

Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends.

Facebook is touting the success of a number of fitness apps, including Nike, as social networkers go digital to track and map their work out sessions.

US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.

US President Barack Obama fronted a surprise ‘Ask Me Anything’ chat with the public on Reddit this week, as he gears up for his re-election campaign. The move sparked a flood of traffic that crashed the popular bulletin board site.

Google has made the first step to expand its social networking site to businesses, with a range of new enterprise-level tools.