YouTube faces vlogger backlash on tighter ad rules
Google has courted controversy after introducing new YouTube rules that would stop ads on channels that get less than 4,000 viewing hours a year.
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Nielsen to measure YouTube mobile app usage
Nielsen has introduced advertising measurement on YouTube’s mobile app through its Digital Ad Ratings service in the UK, France, and Germany to measure how effective ads served on its mobile app are at reaching target audiences.
YouTube to screen videos for premium advertisers to tackle brand safety concerns
Google is planning on adding a new level of security as part of a premium YouTube advertising package, in an effort to address growing brand safety concerns over ads appearing alongside offensive content.
Butter brand debuts Super Bowl “farm challenges”
Minnesota-based Land O’Lakes, a farmer-owned cooperative best known for its butter brand, has launched a new campaign to tie in with the upcoming Super Bowl.
YouTube axes projects with vlogger over ‘suicide forest’ video
YouTube has suspended projects with US internet star Logan Paul following his controversial video showing the body of a suicide victim.
The influencer marketing revolution [INFOGRAPHIC]
Influencer marketing has become big business, as vloggers starts to garner huge social media followings and brands take notice. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at some key influencer marketing stats for 2018.
The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour
As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Odd news: The 12 weirdest digital stories of 2017
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.
YouTube Rewind 2017: Despacito, Ed Sheeran and BBC’s interview blooper
YouTube has released its Rewind video to mark the end of this year, putting together this year’s most popular videos and memes into one seven-minute video.
The year in review: The 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]