Viral Archives

Top 10 six-second ads of the year: Doritos, Papa Johns and Cadbury top list

August 23, 2019

YouTube has released its Bumper Ads Leaderboard, which showcases the top 10 six-second adverts that people loved this year.

Teenager uses smart fridge to tweet after mother confiscates her phone

August 15, 2019

A tweet from a teenager has gone viral after she apparently used her smart fridge to post on Twitter after her mother confiscated her phone, giving the electronics brand LG a social media buzz in the process. The teenager, known only as Dorothy on Twitter, reached new audiences when she started tweeting from unlikely devices, … [Read more…]

Peak time TV viewing falls as half of UK households now pay for streaming

August 7, 2019

The UK’s viewing habits are rapidly changing, with a drop in peak time terrestrial TV viewing and around half of homes now subscribing to TV streaming services such as Netflix.

Guest comment: The mechanics of a football shirt prank

August 2, 2019

Last month, Paddy Power ran a high-profile prank, sponsoring Huddersfield Town with a team shirt with a garish sash with their logo- before ‘unsponsoring’ by removing their logo altogether for a clean, smart shirt design. Philip Slade, Head of Strategy at Jaywing looks closer at the ‘Save Our Shirt’ campaign and the wider ingredients that go into ensuring potentially risky campaigns of this sort are successful.

Honor debunks youth stereotypes with #SwitchedOn campaign

August 2, 2019

Mobile tech brand HONOR has today unveiled a two-part graffiti mural to make a statement against negative youth stereotypes.

Influencer fraud ‘costing brands over £1 billion’

August 1, 2019

Influencer fraud, where influencers pay for fake followers or engagement, is costing brands more than a billion dollars a year, according to a new study.

Video marketing trends for 2019: Most firms now making ‘explainer videos’

July 31, 2019

Over two-thirds (67%) of businesses are planning to make more than three videos this year, including explainer videos, according to new research.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

July 29, 2019

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

Instagram tests hiding likes to remove pressure

July 19, 2019

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

July 17, 2019

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.