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Uncategorized

Brits 'prefer to give personal info online rather than in store'

December 20, 2010

Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.

Search, Uncategorized Christmas, demographics, email, marketing

Brits ‘prefer to give personal info online rather than in store’

December 20, 2010

Independent research commissioned by Callcredit Information Group has today revealed consumers’ attitudes towards giving out personal details in store, as 38% of Brits never divulge their details to retailers, and almost one in ten (8%) admit to giving out fake contact details to avoid being contacted.

Search, Uncategorized Christmas, demographics, email, marketing

Top tips: Paid vs organic search- integration is key

December 20, 2010

When is comes to making your brand visible on search, paid search can complement natural search results, writes Chris Eagle, Marketing Director, Consumerchoices.co.uk.

Search, Uncategorized content, Google, marketing, UK

AOL buys HD brand content platform Pictella

December 20, 2010

AOL has acquired Pictela, a provider of an award-winning global technology platform for serving and distributing high- definition brand content across online advertising and social media.

Uncategorized advertising, agencies, AOL, content, Europe

Gawker hack triggers password resets at major sites

December 20, 2010

Millions of web users are being asked to reset their passwords as concerns spread over a major hacking attack. Yahoo, Twitter and LinkedIn have asked users to change their details, days after gossip site Gawker was hacked.

Uncategorized email, Twitter, Yahoo

Retailers losing customer loyalty in Christmas promotions

December 20, 2010

UK high-street stores risk squandering consumer brand loyalty this Christmas through over reliance on money-off vouchers and heavy discounts, according to the 2010 Maximiles Loyalty Report.

Uncategorized brands, Christmas, email, marketing, UK

Hotmail unveils ‘interactive email’ with Responsys

December 20, 2010

Email marketing fim Responsys is partnering with Windows Live Hotmail from Microsoft to deliver the new experiences and benefits of Active Views email messages to consumers. The new platform technology addresses security concerns by allowing senders to run code securely in their email messages.

Uncategorized content, email, marketing, Microsoft, security

Twitter gets further $2m funding boost

December 17, 2010

Twitter has raised $200m in a funding round that valued the micro-blogging site at $3.7bn, up sharply from the estimated $1bn last year.

Uncategorized advertising, Amazon, blogging, Facebook, Google

Facebook revamps facial recognition with 'Tag Suggestions'

December 17, 2010

Facebook has enhanced its face detection feature, with a new “tag suggestions” tool, helping users automatically tag friends across a series of photos.

Uncategorized Facebook, Privacy, technology

Facebook revamps facial recognition with ‘Tag Suggestions’

December 17, 2010

Facebook has enhanced its face detection feature, with a new “tag suggestions” tool, helping users automatically tag friends across a series of photos.

Uncategorized Facebook, Privacy, technology
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