Facebook has enhanced its face detection feature, with a new “tag suggestions” tool, helping users automatically tag friends across a series of photos.
The new feature will begin rolling out to US users next week, according to Facebook Vice President of Product Chris Cox.
When users are offered the chance to tag groups of your friends in an album, Facebook will utilize its facial recognition technology to group similar faces together and automatically suggest the friend they can tag them with.
Facebook fills in the “Who is this?” box with its suggestion, leaving the user to click the “Save Tags” button to accept.
Cox says that suggestions will only appear when its algorithms have “high confidence” of who’s being suggested.
To address privacy concerns users can opt out of Tag Suggestions by going to their privacy settings and disabling the “Suggest photos of me to friends” feature.
By vastly simplifying the tagging process, Facebook is hoping that its millions of users will tag more photos, which will create millions of new engagement points and social connections, increasing site stickiness and subsequent ad revenues.
Read more on Facebook’s official blog here: