Many vendors are integrating the ability to buy into social media sites like Facebook. However, maintaining engaged communities is the key to successful social commerce, not the hard-sell approach adopted by many of the form’s pioneers, according to the findings of a recent roundtable debate.
Picking an ad serving partner is a difficult yet crucial task, determining limitations when targeting and delivering direct campaigns. Stream:20 lists the key factors to consider…
Skype has bought US start-up Group Me for $80m, as the Microsoft-owned firm looks to boost its conference call tools.
Richard Kellett, marketing director at SAS UK, explains how B2B marketers can use segmentation to boost campaign effectiveness
Twitter has established itself as a new platform for brands to engage with consumers, but getting a social media strategy right is crucial. Simon Robinson, Senior Director Marketing & Alliances EMEA, Responsys looks at building customer relationships through tweets…
French broadcaster TF1 is expanding the online-gaming portal for its media group through a partnership with European online games giant Bigpoint.
Businesses are foolish to ignore the popularity of mobile gaming in a successful digital strategy, according to a panel of experts who gathered at a round table held by hosting specialist UKFast.
In terms of retailers, Amazon sites reached the largest global audience with more than 282 million visitors in June, or 20.4% of the worldwide Internet population, according to new research.
In June 2011, a total of 167.2 million unique visitors went to Newspaper properties in Europe, up 11% from a year ago, with the UK’s Daily Mail leading the way, according to new research.
In a dramatic move, Hewlett-Packard plans to discontinue its tablet computer and smartphone products, and to sell or spin-off its PC arm, as the US firm buys software giant Autonomy for £7.1bn.