Facebook’s mobile “Sponsored Stories” ads are much more effective than mobile ads displayed on Twitter, according to a study by TBG Digital, a large buyer and manager of Facebook campaign media.
Martin Stockfleth Larsen, CMO, Adform, looks at how real-time bidding is shaking up the world of display advertising.
Most smartphone users (92%) still text despite access to IM and social networking messaging services, according to new research looking into the psycology of SMS.
81% of UK adults are now online compared to a European average of 65% according to IAB Europe’s Mediascope Europe report. UK internet users spending on average 16.8 hours per week online compared to European average of 14.8 hours says flagship media consumption study totalling over 50,000 consumer interviews.
As London becomes Europe’s largest free Wi-Fi hub in time for the London 2012 Games, VisitBritain has launched the latest edition of its Mx Great Britain app, a mobile guide to the UK which allows visitors to research and book their holidays.
United Biscuit’s cake and biscuit brand McVities has launched a ‘Bring Out The Cake’ campaign, designed to get Facebook fans sharing coupons to promote the brand’s cake range.
Google Nexus 7 goes on sale across a number of territories today including the UK, as the firm looks to rival Apple’s iPad in the growing tablet market.
Companies in the Fortune Global 100 were mentioned a total of 10,400,132 times online during a month-long period, with the majority of these mentions appearing on Twitter, according to a new report. The Burson-Marsteller Global Social Media Check-up 2012 examined the Fortune Global 100’s use of popular social networking platforms including: Twitter, Facebook, YouTube and, … [Read more…]
TiVo has bought ad analytics company TRA for $20m, as the TV-on-demand service looks to boost its targeting abilities. TRA’s Web-based platform analyses real time tuning data combined with household purchase behaviour.
UK advertisers are reacting to consumers’ increasing mobile usage, by shifting search advertising budget towards tablet devices, according to new data. The report, Marin Software’s Online Advertising – Q2 2012 Report, shows advertisers were rewarded for embracing the shift with mobile devices accounting for a 20% share of clicks against a 13% share of spend … [Read more…]