Cyber Monday winners revealed: Amazon, eBay and Argos get 30% of all visits
Cyber Monday set a new online retail record this week, as UK consumers made 112 million visits to retail websites on Monday 3rd December, a 32% rise on 2011.
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Smartphone trends: Savvy shoppers using mobiles to score deals on the go
With shopping season in full swing as the holidays approach, smartphone and tablet owners are using mobile apps and daily deal sites to get the most out of their money.
AOL snaps up ad retargeting firm BuyInsight
AOL’s Advertising.com Group has acquired Buysight a provider of retargeting and intent based targeting advertising.
Guest comment: Should CPM be abolished?
Is anyone seeing your online ad? Traditional measurements of online advertising, such as CPM or clicks, give no measure on how many eyeballs have seen your ad. 1000 page impressions could translate into 1000 views – or none at all. And with no effective measurement models in place, there’s no way to know. So how … [Read more…]
RadiumOne links with Facebook Exchange Real-Time-Bidding system
Social advertising platform RadiumOne is integrating with Facebook Exchange, Facebook’s recently launched real-time-bidding (RTB) system.
ResponseTap expands to US and Canada
ResponseTap (formerly AdInsight) is opening of its US headquarters in New York, marking the latest stage in the company’s international expansion programme.
Halfords ramps up site search with Fredhopper
Halfords has appointed ecommerce technology provider Fredhopper to drive customer satisfaction and improve its on-site search function.
BBC revamps red button service for connected TVs
The BBC is updating its Red Button service to work with next generation of internet-connected TVs.
News Corp shuts tablet news site The Daily after 2 years
News Corp is closing its tablet newspaper The Daily later this month, just two years after its launch.
Email marketing trends: 70% of “this is spam” complaints stem from legitimate campaigns, not bots
Marketers account for a startling 70 percent of “this is spam” complaints and 60 percent of all spam traps hits- much higher than complaints from bots, according to new research.