Tumblr to become Yahoo’s native ad server
Yahoo will start to use Tumblr as a native ads server, with the popular blogging platform hosting sponsored content from brands, according to a news report.
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Video viral of the week: Procter and Gamble Winter Olympics ad gets 17m views
Procter & Gamble is the clear winner among sponsors of the 2014 Winter Olympics on YouTube, racking up 27 million views through the first week of the Games with videos including “Pick Them Back Up,” which depicts the journey mothers and children go though on their way to sporting success.
Top smartphone apps in Southeast Asia: Facebook and Google Play lead way
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popula, according to new research.
Gaining consumer trust: Filipino consumers turning to online ads
Traditional media such as TV remains the most trusted form of paid advertising in the Philippines, but digital media is catching up, according to new research.
Top 10 searches in the Philippines
The death of Paul Walker, Miss Universe, FIBA Asia, UAAP Season 76, and Wimbledon were amongst the top Google searches for the Philippines in 2013.
Hobbycraft begins customer feedback programme
Arts and crafts retailer Hobbycraft Europe’s is running a UK wide customer feedback programme, ‘Crafting Your Opinion,’ across 75 UK stores.
Philippines digital marketing industry worth $179m by 2016
The Philippine digital marketing industry is estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to new data.
Rakuten buys Skype rival Viber for $900m
Rakuten has bought instant messaging and voice app Viber for $900m, as the Japanesse ecommerce giant and owner of Play.com continues its expansion into new markets.
Lush mocks Amazon with cosmetics range named after boss
Ethical cosmetics range Lush has used a new shower gel to mock Amazon UK boss Christopher North after winning a High Court battle to stop the online giant selling “misleading” products that were made to look like Lush items.
Tesco hack exposes thousands of passwords
Hackers have exposed several thousand Tesco.com customer account details online.