Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
SLI Systems has added a Learning Recommendations tool to its site search system, letting advertisers offer product suggestions based on onsite behavior.
Samsung has launched its flagship Galaxy S5 smartphone, with an iPhone 5S-like finger print sensor, water-resistance, faster camera and a range fitness-related features, as the world’s largest phone maker looks to boost its slowing growth.
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more.
WhatsApp is planning to let users send and receive voice messages through its app for the first time, following its sale to Facebook last week for the huge price of $19bn.
Nokia has revealed its first Android smartphone, the Nokia X, as the former mobile leader looks to expand its market share beyond Microsoft’s Windows platform.
Twitter is rebranding its Ads API program on Twitter as the Twitter Marketing Platform Program, as part of a website revamp.
Netflix has struck a deal with US internet service provider Comcast to ensure its videos are streamed faster and more smoothly.
A number of FMCG giants including Kraft, Kellogg and Mondelez International are cutting operational costs amid weak consumer spending- putting new investments in digital instead, according to a new report.
Over the weekend, the Institute of Promotional Marketing released new figures showing that retailers are still overly reliant on discounting strategies, with £40.4bn being spent price cut promotions per year (as against £14.4bn on value-added promotions). Gideon Lask, CEO and Founder of Buyapowa, tackles the problem of ‘dumb discounting’.