Unilever has expanded its Go Global digital marketing incubator initiative at this year’s Mobile World Congress, aiming to help small to medium-sized, established businesses to expand their global reach.
Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans instead (or jump to other platforms), according to new research from Ogilvy.
FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site’s beta-testing programs and research.
Ahead of the Internet’s 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results.
David Cameron has invested £73m in a government fund to research the Internet of Things, claiming the concept to spur a ‘new industrial revolution’.
To mark the ‘silver jubilee’ of the web, the Institution of Engineering and Technology (IET) is drawing attention to the huge contribution the internet has made to society while calling for a global debate about how we develop the web and improve digital skills to make sure it continues to create opportunities and enhance people’s … [Read more…]
A new business training game, ‘Planet Jockey’ has gone live, with the aim of helping players understand the key pressures of being in charge of a FTSE 100 company.
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report.
TV ad revenue reached a record high of £4.63bn in the UK during in 2013, a year-on-year increase of 3.5%, according to new research.
When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen.