Social Archives

How many selfies does the average Brit take for the perfect photo?

August 10, 2018

Brits will take an average of 8 selfies to get the perfect photo before posting on social media – yet 80% will still edit and filter images to improve their appearance before sharing.

Future tech: The 10 technology trends for 2023

August 9, 2018

Virtusa xLabs, the global consultancy’s digital innovation hub, has identified the top 10 tech trends likely to impact business within the next five years.

Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich

August 9, 2018

As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.

Case study: How Viber used Mixpanel to increase messaging by 15% for one billion users

August 8, 2018

Messaging app, Rakuten Viber, shifted their innovation strategy from being product-centric to user-centric. As a result, the messaging platform increased overall engagement by 15% for its one billion registered global users.

Snapchat self-serve ads pay off (despite drop in users)

August 8, 2018

Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.

Social TV trends: Love Island’s official partners aren’t the only winners

August 7, 2018

ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.

Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host

August 7, 2018

Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.

Influencer marketing trends: 47% of consumers fatigued by repetitive influencers

August 6, 2018

The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.

Switzerland digital trends: More than half of social network users on Instagram

August 3, 2018

While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.

WhatsApp debuts paid-for business tools (and plans ads)

August 2, 2018

WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.