Snapchat finally opens up to third-party ads
Snapchat ads are to be sold by third parties for the first time, as the notoriously secretive chat app makes a major shift to large scale advertising.
Social
‘Sharing economy’ triples amongst British consumers
There has been a dramatic shift in Brits turning to their peers to access goods and services via sharing economy, increasing three times in 2016 compared to 2015, according to new research.
LinkedIn used by 4 in 10 internet users worldwide
This week saw Microsoft buy LinkedIn for an astronomical $26bn, surprising many. But new data reveals that 4 in 10 internet users are on the business-focused social network.
Microsoft to buy LinkedIn for a massive $26bn
Microsoft has struck a $26.2bn (£18bn) deal to buy professional social platform LinkedIn, paying more than Facebook did for WhatsApp.
Mexico digital trends: Smartphone boom drives social mums
The mobile boom is changing behaviours with consumers in Mexico, with over 80% of Mexican mothers using their smartphone to chat, according to new data.
#HappyChewbacca: Kohl’s feels the force of viral marketing
Last month’s ‘Happy Chewbacca’ viral showed the power (and unpredictability) of social media. Georgina Parsons, Head of Communications UK Visibrain looks at how the department store Kohl’s made smart use of its sudden fame, and what marketers can learn from this great disturbance in the Force…
Snapchat merges Discover and Live Stories to give publishers a boost
Snapchat has redesigned its ‘Discover’ section, merging it with ‘LIve Stories’ to make it easier for media partners, such as BuzzFeed and Red Bull, to share content online.
‘Dark social’ channels dominate UK mobile sharing activity
The vast majority (80%) of ‘shared’ content on mobile is viewed via ‘dark social’ channels, such as pasted links in emails or chat apps, according to new research.
Snapchat overtakes Twitter for daily users
Snapchat has now overtaken Twitter for daily users, a good indicator of its explosive growth, accoridng to a news report.
Facebook forces Android users to download Messenger app
Facebook has instructed all Android users to download its Messenger app, ending support for the service from directly within the social network’s own website.