Rise of the bots: Huge networks of fake accounts found on Twitter
Massive collections of fake accounts are lying dormant on Twitter, possibly used to spread spam or suspicious links, according to new research.
Social
Google search results: Pinterest and Facebook “biggest gainers” while online publishers slump
Content from social media sites such a Pinterest, Twitter, Facebook and Instagram saw some of the biggest gains in visibility in Google searches during 2016, while online publications saw a major decline, according to new research.
“Rings” horror stunt terrifies late night TV shoppers (and gets 250m views)
To market the new horror movie “Rings,” the makers Paramount scared the living daylights out of shoppers at an electronics store in White Plains, New York, becoming a massive social media success in the process.
YouTube app gets messenger service
YouTube has launched a messaging feature built directly in the video app, making it easier for users to chat and share videos on a one-to-one basis.
Sacramento Kings debut NBA’s first Facebook 360 Live Stream
Last week, the Sacramento Kings launched a technology first – the NBA’s first Facebook 360 Live Stream.
Snapchat lets advertisers target users based on offline behaviour
Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as “creepy”.
Vine RIP: Twitter officially shuts pioneering 7-second video service
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
Facebook begins filtering ‘fake news’ in Germany
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year.
Mobile apps 10 years on: Social and daily habits apps top list
A decade on from their creation, mobile apps usage is growing more than ever, according to new research.
Online Merchandising – time to break all the rules
Online retailers are missing out on sales opportunities because they are unable to create relevant merchandising rules for each customer. Sören Meelby, VP of Marketing at Apptus argues that the time is now for retailers to stop struggling with rules-based personalisation and move onto the next phase of predictive machine-learning.