YouTube to phase out exact subscriber numbers for large channels
YouTube is phasing out exact counts for public facing channels from this week.
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Become the star of your own ad: Chinese Deepfake app ZAO goes viral
Deepfake app Zao has risen to the top of Chinese app sales charts less than a week after going live, sparking privacy concerns in the process.
Google debuts first ever B2B search campaign with ‘Find What Matters’ ads
Google is launching its first ever B2B search campaign to remind businesses of the value of Search as an advertising platform.
Marketing energy drinks: Healthier products key to growth
The size of the energy drinks market could grow exponentially if brands and retailers satisfy consumer demands for healthier and tastier products with lower levels of sugar, according to new research.
Bidstack takes in-game advertising programmatic with Trade Desk partnership
Native in-game advertising platform Bidstack has struck a new partnership with The Trade Desk to boost its programmatic offering.
The best (and worst) days for email marketing
Monday is the best day for email open rates, while Saturday is the worst, according to new in-depth report looking at email marketing across industry sectors.
Snapchat opens ‘Lens Studio’ to creators
Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative. Six innovative new features on Lens Studio include skeletal tracking, which will allow creators to make lenses that go beyond the face and … [Read more…]