Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Advertisers shouldn’t have an all or nothing approach during the Coronavirus outbreak, instead they need to refine the precision of brand safety and communicate more with publishers to use more contextual solutions, according to new research.
Consumers are growing tired of companies making what they see as empty pledges to keep up with current trends. Matt Cross, Head of B2B (EMEA) at Hotwire, looks at how brands can avoid slipping up when it comes to businesses sticking to pledges they make publicly.
Many businesses are not confident that they will survive the economic impact of the lockdown, according to new research.
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern, according to new research.
Around 87% of business owners say their businesses are hurting from the coronavirus, according to WalletHub’s new Coronavirus Small Business Survey.
One-third of US advertisers have cancelled at least one campaign before it started in response to the pandemic, according to new research.
The Coronavirus outbreak has forced brands to entirely change their marketing plans. But just how do you run a marketing campaign during a global pandemic when your customers (and staff) are locked down at home? Here are several examples of companies who are stepping up, giving back, and transforming in order to deliver value to … [Read more…]
People in the UK are seeking clear, no-nonsense advice and support from public institutions and brands during the Covid-19 lockdown, according to new research.
In today’s world of more flexible working, on-demand warehousing has grown in popularity with platforms such as Flexe and Ware2Go. Will Schneider, Founder of Fulfillment Companies, weighs up the increased flexibility and lower costs versis the loss of control these new platforms bring.