More than half (56%) of UK business leaders are not planning to invest more in digital transformation, despite COVID-19 and the subsequent lockdown accelerating the need for digitisation across services.
Consumer intelligence platform provider Toluna has rebranded, becoming the principal brand and holding company of Harris Interactive and KuRunData.
Since launching in 2017, TikTok has risen to become one of the biggest social networks. New research looks at the most popular influencers and best brand campaigns on the video sharing app.
The global pandemic has accelerated online shopping, meaning this Christmas retailers need to speed up their online efforts ahead of the festive ecommerce frenzy, according to new research.
Microsoft advertisers in the UK, US, Canada, and Australia will have free access to more than 320 million Shutterstock images within their Microsoft Audience Ads creation workflow through the Shutterstock API.
Traditional TV commercials and next-gen programmatic ad buying are merging, letting brands apply the same granular targeting used in desktop and mobile to VoD services. But how do you make sure to deliver hyper-personalised ads to each viewer in the household at the right time? In this article, Yana Yelina and Oksana Mikhalchuk at Oxagile, … [Read more…]
From a lack of transparency and hidden costs to data silos and confusing supply chains, the adtech ecosystem has become a minefield for marketers. Phil Acton, Country Manager, UK & Benelux, Adform looks at a better way forward to foster trust, transparency, and clarity in campaigns.
Instagram has launched the next stage of its on-platform ecommerce experience with a new ‘Shop’ section in the Explore tab, showcasing a range of personalised items within a single buyable feed.
Shoppers digital demands have shifted and accelerated during lockdown. James Smithdale, co-founder and CEO of pqCode, outlines how brands and retailers can revitalise loyalty to boost footfall and grow customer lifetime value at this crucial time, with three emerging trends defining next-generation loyalty for retail’s new normal. Before lockdown, younger customers were already demanding digital … [Read more…]
Ad exchange Index Exchange has partnered with video platform JW Player to deliver video supply to its demand marketplace.