There is a sharp generational divide in UK’s online viewing habits, with older generations citing Netflix s their favourite brand, while the younger Generation Z prefers YouTube, according to new research.
Native advertising firm Taboola has struck a $800 mn acquisition of ecommerce media company, Connexity, in a move that it describes as “one step forward in creating an alternative to walled gardens.”
How does technology help media buyers get more out of their programmatic campaigns? Tim Conley at Iponweb, looks at ways an AI-based system really can make better decisions than a living, breathing human being.
Jorge Poyatos, Co-CEO at Seedtag, discusses why brands need to be moving away from cookie based behavioural targeting, instead choosing to leverage the power of contextual AI.
Many communications agencies are failing to apply a data-led strategy to their own workplace, despite using it for their clients. Katy Woodward, Director of Strategy at MediaCom UK looks at how agencies can use data to recognise the realistic output of their workforce and avoid waste and overworking employees.
Total marketing budgets across the UK increased for the first time since Q4 2019, rising by a net balance of 6% across surveyed companies, according to new data.
The biggest challenge for sales and marketing in the UK is inadequate training to succeed when working remotely (46%), followed by an inability to access relevant content (27%).
TikTok is launching a new TikTok TV app on Amazon Fire TV devices – bringing TikTok’s trending content to TV screens across Europe.
Native ad platform Outbrain has secured $200 million in funding from Boston-based investment manager The Baupost Group.
Nearly all (92%) of UK businesses have experienced a cyberattack in the last 12 months, with over two-thirds (72%) successfully breached at least once, according to new research.