Rise of media multi-taskers: The battle for consumers’ attention spans
Consumer attention spans are evolving as 86% of Brits multi-screen, meaning that brands need to adjust their ad experiences, according to new research.
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Verizon buys AOL for $4.4bn to enter video market
In one of the biggest tech deals in 2015 so far, Verizon has bought AOL for $4.4bn (£2.8bn), marking the US telecoms giant’s entry into the competitive online video market.
Time makes 20% of revenue from digital ad sales
Time Magazine made $73m in digital ad sales revenue during the first quarter of 2015, marking 20% of its total revenue.
Snapchat runs 10-second Discover ads
Snapchat is now selling 10-second video ads at a cost of 2 cents per view, with the Daily Mail one of the first brands to sign up to ads on the popular messaging app.
Cosmo runs new digital ad format ‘Reactive Pull’
Display advertising platform provider, Celtra has struck a partnership with Hearst Magazine to showcase PANDORA jewellery in a new ad format across its titles Cosmopolitan and Red.
IBM ties with Facebook for ad targeting project
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising.
Google bolsters ad units as mobile search pips desktop
Google is offering new mobile ad units that give marketers more flexibility, including industry-specific products such as a hotel spot that enables consumers to reserve a room directly from the ad unit.
The only way is up: SnapChat wants vertical video ads for mobile screens
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage.
UK election: Which party website has the best performance?
As the UK general election looms, the SNP has the best performing website while UKIP and Labour are lagging behind, according to new research.
Global brands to invest $200bn in digital marketing this year- report
Global brand and retail spend on digital marketing activities will reach $200bn this year, up by 15% on 2014 levels as shoppers switch to mobile sand tablets, according to new research.