For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself, says Paul Lowrey, Group Head at Collective
A “state of the data nation” infographic reveals that the European market for audience data almost tripled from Q4 2014 to Q4 2015, experiencing a massive 154% growth.
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express.
Is there is too much emphasis on the tech side of advertising and little creative? Adam Gilsenan, Chief Media Consultant at mobile advertising company YOC, looks at what advertisers need to focus on to prevent the demand from consumers for ad blockers.
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales.
Top agencies StarCom and TAN Media have been reprimanded by a consumer watchdog for failing to identify sponsored articles as ads.
What are the key motivations behind ad-blocking? This new research from Global Web Index suggests that annoying ads, rather than privacy issues, drive most people to filtering software.
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2016’s pranksters for your viewing pleasure…
Google has made its Cloud Machine Learning platform available to developers today, giving them access to the platform that powers Google Photos, Translate and the Google Inbox app.
Some of the world’s biggest brands, including Tesco, Asda and Ogilvy, will take part in the first-ever B2B conference on Muslim lifestyle – a sector worth trillions of pounds.