Adblocking could become an “epidemic” warms eMarketer
Nearly a third (30%) of British web users will have installed adblockers by 2017 as the practice becomes an epidemic, eMarketer has warned.
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Luxury brands ‘failing at email personalisation’
Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.
Five top tips for A/B testing and Conversion Rate Optimisation
Marie Despringhere, UK Country Manager, Optimizely, outlines five top tips to help businesses achieve greater Conversion Rate Optimisation success.
Unilever now spends quarter of ad budget on digital
Nearly a quarter (24%) of Unilever’s global ad budget goes towards digital media, up from 20% in the same period last year.
Top display ad tips: Dynamic creative in a programmatic world
Marie Dalton, Marketing Director EMEA, Connexity, explains why it’s so imperative to have accurate underlying data to drive the placement and the creative display.
Bing takes on Google with Shopping ads
Microsoft has launched Bing Shopping in the UK, a platform designed to give marketers greater control over their online retail campaigns.
Broadband ads “misleading” say MPs
British MPs have claimed that broadband ads are misleading, with just 10% actually getting the advertised speeds.
Eyeota and Kantar Media strike ad-targeting partnership
Local audience data firm Eyeota has teamed up with analytics firm Kantar Media to share the ad targeting technologies with clients.
UK ad viewability hits highest level in 18 months
UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.
The new fiver: Bank of England creates website to promote plastic banknotes
Digital agency Cyber-Duck is creating a website for the new £5 polymer (plastic) banknote for the Bank of England.