Attributable revenue from Facebook ad campaigns might be higher than web analytics lead them to believe, causing advertisers to report lower return on investment from Facebook, according to new research.
New data from lastminute.com has revealed a lucrative opportunity for brands to capitalise on the winter woes this weekend, with the clock change expected to trigger a boost in leisure and travel spend.
Mothercare has launched two new consumer websites, built in partnership with Astound Commerce.
With both digital transformation and data intelligence central to creating a customer-obsessed model, Daniel Telling, Managing Partner, Bench, looks at why marketers should start with the customer experience, not with technology.
Ian Wilding, founder of Radical Company, looks at what businesses should consider when taking out a zero margin contract, following McDonalds recent deal with Omnicom.
Over half a million Brits have already started researching online for this year’s Halloween costume, with ‘clever ideas’ and popular culture topping the list, according to new research.
Marketing analytics firm Visual IQ, has acquired Refined Labs, a leading German attribution and customer journey analytics provider.
The growth of digital marketing has helped UK ad spend beat expectations for 2016, but Brexit has led to lower forecasts in 2017, according to new figures.
Google is now using a machine learning technology called RankBrain to help deliver its search results. This infographic looks at 8 facts behind the new AI-powered search tool.
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.