John Lewis’s ‘Buster the Boxer’ Christmas ad tops YouTube’s annual festive leaderboard globally – but Sainsbury’s ‘The Greatest Gift’ was most popular with the British audience, according to league tables revealed today.
Facebook drove 90% of all interactions and 60% of all views of Christmas TV adverts on social media in the UK, compared to just 40% of views on YouTube, according to new research.
Marks & Spencer is the nation’s favourite Christmas shop, with nearly a third of Brits planning to spend the most there this December.
BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years.
At the end of every year, the usual predictions about the future of marketing do the rounds- but how accurate have they been? Robert Passikoff, President at Brand Keys takes a retrospective look at key trend themes identified years ago, and how their foresight (or lack thereof) can offer clues towards the future.
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.
Facebook is opening up its Creative Hub to “the entire global advertising and marketing community,” letting them experiment with ad formats and ideas before unleashing them on the public.
Cadbury is joining forces with content studio Yahoo Storytellers to launch a content marketing campaign across Yahoo and Tumblr on 1st December to drive digital engagement for its #Cadvent Christmas campaign.
Colin Grieves at Experian looks at the growing importance of Data Management Platforms and how to address some of the common myths.