Spotify music stars go “premium-only” in Universal deal
Spotify is to restrict some albums to paying subscribers for first time, as the music streaming service looks to be moving away from its traditional ad-funded content business model.
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Pepsi faces web backlash for Kendall Jenner ‘protest’ ad
Pepsi has come under fire for its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement.
Verizon to merge Yahoo and AOL under “Oath” umbrella brand
Verizon plans to merge Yahoo and AOL under one brand named “Oath”, but the two internet giants will be able to keep their names, according to a news report.
Regional publishers urge brands to reject “blind programmatic” ad-buying
A consortium of the UK’s leading local news publishers are calling on ad agencies and national brands to use local news media and reject the current trend for buying programmatic ads.
Aldi and Lidl struggling to build loyalty with UK shoppers despite ever growing market share
Aldi and Lidl have not built well-rounded relationships with their customers even as they continue to grow, while Tesco and Sainsbury’s are seen as the most rewarding supermarkets by their regular shoppers, according to new research.
Fake news! This year’s best (and worst) April Fools pranks in digital
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
TabMo expands mobile video ad tech in UK with Mobsta hire
Programmatic mobile video advertising company TabMo has recruited Dan Read for the newly-created role of head of trading and platform sales, to meet customer demand as mobile advertising spend set to reach almost £7 billion.
Early April Fool? Burger King launches Whopper toothpaste
Burger King France has launched its first toothpaste- with active whopper extraxts’. Is it an early April Fool’s Day prank? Judge for yourself below…
Looking at the bigger picture: Six key strategies for effective online merchandising
While automation is essential for efficient online merchandising, retailers also need the ability to manually curate the look and the feel of their website in response to trends and sales data if they want to attract shoppers. James Wilson, Senior Consultant at Fredhopper, offer six key tips on using all data points retailers have at … [Read more…]
Men Vs Women: The World’s Most Powerful CEOs [INFOGRAPHIC]
Does being a man or women affect your career? Recruitment experts, Talentful, have recently carried out research that compares some of the world’s most powerful male and female CEOs of Fortune 1000 companies to find out how gender can affect money, success, and their career path.