JICWEBS – the industry owned independent body that defines best practice and standards for online ad trading in the UK – has undergone a number of changes in its drive to tackle the rising threats of online ad fraud and brand safety.
Performance marketing firm TradeTracker is continuing its expansion and growth phase with new operations in Mexico.
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also raises concerns among safety and privacy advocates.
British consumers are far more likely to associate ads with fake news when compared to their European or American counterparts.
Consumers say the need for additional software, apps and hardware is the greatest barrier preventing them from experiencing virtual reality (VR) and augmented reality (AR) digital advertisements, according to new research.
Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram.
Is a programmatic only future good for brands and marketers? eBay recently ran an experiment where it only traded adverts bought on a programmatic basis. Rob Bassett, Sales Director (Hard Goods) eBay reports back with the results…
Keren Lerner, Founder and Managing Director of Top Left Design explains why business owners need to engage in modern marketing tools in order to keep up with the fast-paced business world.
Three quarters of UK shoppers say they get nothing in return for sharing personal data with brands, according to new research.
Having overtaken TV ad spend for the first time in 2015, online advertising now leads TV by over €7bn across Europe, according to new research.