Google debuts $300m news initiative with platform to manage subscriptions
Google has launched is a new platform designed to help publishers convert readers into subscribers.
Ads
Snapchat goes local with ‘Radius Targeting’ for advertisers
Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.
Digital transformation by sector: 6 different industries compared
The vast majority of firms (85%) plan to invest in digital transformation this year, according to a new study looking into the retail, banking, healthcare, insurance, telco, and media industries.
Mobile marketing trends: Win on Google page one with Universal Search
Fewer traditional links on page one means mobile marketers must target Google’s universal search boxes including videos, knowledge graphs, direct answers and app suggestions, according to new research.
46% of marketers aren’t sharing regular customer insights with sales
Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.
Facebook and Instagram video viewability to be verified by Meetrics
Meetrics has become the first firm outside the US to verify viewability metrics for videos served on Facebook and Instagram.
Snapchat UK ad revenue to overtake Twitter’s next year
Snapchat’s UK advertising revenue is set to overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years, according to new research.
Rise of voice search: Advertisers to invest more in digital audio
The rise in voice-activated devices and podcasts will continue to drive change among advertisers, according to a new study.
Most marketers admit they can’t monitor Customer Lifetime Value
While 81% of UK marketers measuring Customer Lifetime Value (CLV) have seen a sales spike as a result, but 76% feel they are not able to measure it effectively, according to a new survey.
US web TV firm Pluto TV partners SpotX for ad push
Video ad tech firm SpotX has extended its strategic partnership with Pluto TV, the leading free OTT television service in America.