Digital Performance Marketing Agency Tug has partnered with restaurant chain Frankie & Benny’s to help promote their new ‘Feel Good’* range – a mix of healthier and lighter dishes aimed at giving their patrons heathier food options.
Oath has unified its ad tech under a new brand and introduces Oath Ad Platforms as its simplified suite of intelligent advertising and publishing solutions globally.
TUNE’s Attribution and Analytics platform and team has been acquired by Branch, the fastest growing cross-platform solution for links and measurement, to form a new marketing and measurement platform.
The majority (59%) of customers believe their personal information is vulnerable to a security breach, and 54% don’t believe that companies have their best interests in mind, according to new research.
Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.
Is spending more on a premium video ad worth it? A new whitepaper looks at what sets premium video apart from other media, and highlights why it is more accessible than the market might currently perceive.
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