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Does AI really boost ROI? Half of marketers say they’ve seen proof

January 30, 2019

Just over half (52%) of businesses have seen an increase in sales through the use of AI in marketing efforts, with many increasing their spend on the technology in the next htree years, according to a new survey.

Ads, Mobile, News brands, Entertainment, financial services, marketing, media

AI in Business: 2019 Trends and predictions

January 30, 2019

AI is already being implemented in businesses around the world, and while worries persist over whether robots will be taking over the workplace, some are predicting that it will actually improve and even create jobs in the future. John Williams, Head of Marketing at Instant Offices offers some AI trends you should be aware of … [Read more…]

Ads, Content, News analytics, apps, Facebook, marketing, media

One vision: data science on retailers’ and consumers’ roadmaps

January 30, 2019

Robin Coles, Director at Inovretail looks at the challenge for traditional retailers keen to use data to transform their operations, and how conventional high street retailers, such as Marks and Spencer are saddled with unwieldy legacy systems and playing a desperate game of catch-up with agile digital disruptors who have based their entire business models … [Read more…]

Ads, E-commerce Amazon, analytics, brands, demographics, email

International Advertising Association UK Chapter appoints Executive Director

January 29, 2019

The International Advertising Association (IAA) UK Chapter has announced the appointment of Kirsty Giordani as Executive Director, following Angus Grieve’s decision to step down.

Ads, News advertising, agencies, global, media, UK

ContentSquare gets £45m funding boosts for AI-powered analytics

January 29, 2019

London-based UX analytics platform ContentSquare has raised £45 million in its Series C round of funding, just one year after having raised £31 million+ in its Series B funding round.

Ads, Content, News analytics, brands, content, Europe, global

Advertisers still missing the mark with gender stereotypes- survey

January 29, 2019

The vast majority of marketers think they’re doing a good job of avoiding gender stereotypes in advertising (76% of female marketers and 88% of male marketers), but almost half of consumers feel advertisers are still not getting it right, according to new research.

Ads, Content, News, Social advertising, agencies, brands, Europe, global

Top tips: Five digital trends to watch in 2019

January 29, 2019
5 reasons why major businesses are adopting agile across their organisation
5 reasons why major businesses are adopting agile across their organisation

Louis Georgiou, Managing Director at digital product and services consultancy Code Computerlove, shares his prediction of five digital trends to watch in 2019.

Ads, Content, Mobile, News, Social, Video agencies, brands, content, demographics, digital trends

Re-engineering the customer experience will lead to better use of AI in marketing

January 29, 2019

AI has the potential to better shape customers’ experiences, opening up conversations, enhancing purchase journeys, increase brand loyalty and boost revenue. Grant Coleman, Vice President and Market Director for UK, Nordics and Benelux at Emarsys, offers a three-step guide to re-kindling the customer experience.

Ads, Content brands, content, CRM, marketing, Regulation

Coca-Cola boosts customer relations with new digital asset library

January 28, 2019

Coca-Cola European Partners, the largest bottler of The Coca-Cola Company products in Belgium and Luxembourg, is one step closer to fully automating the dissemination of relevant product graphics and information to customers, with their new digital asset management system now in place.

Ads agencies, marketing

UK ad spend rises 5.1% as mobile soars

January 28, 2019

The amount spent on advertising in the UK rose 5.1% year-on-year to reach £5.6bn during the third quarter of 2018, according to new data.

Ads, Content, Mobile, News, Video adspend, advertising, brands, Christmas, government
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