Ads Archives

Spotify finally comes to India after legal battle

February 27, 2019

Spotify has launched in India after a years delay over legal issues.

Marketers shifting budgets: Holiday travelers and online gamers become top priority

February 27, 2019

Households without children are no longer a top target for EMEA marketers, instead focusing budgets on reaching gamers and holiday planners, according to new research.

Merkle unveils dedicated Northern hub in Edinburgh

February 26, 2019

Ad tech firm Merkle has opened a dedicated Northern hub in Edinburgh, which will service clients in Scotland and the North of England.

Yext partners with Chinese apps for tourism targeting

February 25, 2019

Digital Knowledge Management platform Yext has teamed up with Baidu Map, Fliggy, CK Map, and PIRT to offer brands ways of reaching Chinese tourists in a region where Google fails to reach.

Google updates ‘Test My Site’ with new features for brands

February 25, 2019

Google has updated its Test My Site tool, which is designed to make it easier for businesses to both measure their mobile site speed and take specific actions to improve it.

Over 70% of users recognise Google Shopping results as adverts

February 25, 2019

Over 1,000 respondents an image of Google Shopping Listings and asked them “Did you know that these Google Shopping products and images that show in the Google search results are paid adverts?”

Influencer marketing stars earning less (but brands paying more overall)

February 25, 2019

Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.

Verizon Media adds six native ad features for brands

February 21, 2019

Verizon Media is expanding its native ad capabilities with an advanced suite of features within its ‘Moments’ platform.

SpotX ramps up video ad technology with new director

February 20, 2019

Sophie Knight is joining video ad and monetisation platform SpotX to work with the leading media owners, bringing experience from GroupM and LoopMe.

Linguistics and AI: Helping marketers get over the language barrier to go global

February 20, 2019

To be successful in a global landscape, businesses need to be able to engage with customers in their own language. But how can this be achieved at scale and with high quality translation? SDL’s Future State of Content EBook examines how embedding machine learning technologies into the content supply chain can help streamline efforts and … [Read more…]