Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

SpotX ramps up video ad technology with new director

February 20, 2019

Sophie Knight is joining video ad and monetisation platform SpotX to work with the leading media owners, bringing experience from GroupM and LoopMe.

Reporting into Ed Wale, Managing Director for SpotX in the UK, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.

This will include best practice deployments of SpotX’s ad server and data enablement software and identifying opportunities to drive more revenue from programmatic techniques such as private marketplaces and curated marketplaces.

She will also advise broadcast companies such as STV, Pluto TV and TV Player on strategies to optimise their approach for (over-the-top) OTT advertising, and collaborate with other RTL Group companies such as Yospace and RTL AdConnect.

Knight brings more than twelve years of video, connected TV and mobile advertising experience including four years at GroupM managing premium publisher and broadcast inventory for Video-On-Demand, video, and mobile advertising. This followed two years as VOD Media Manager at Xaxis and five years at Specific Media, formerly Adviva. She joins SpotX from LoopMe, where she led the supply team managing relationships with global publishers and supply-side platforms to drive results across video, mobile and rich media in her role as partnerships director.

Ed Wale, Managing Director, UK and Spain at SpotX comments, “Sophie Knight is perfectly placed to answer the increasingly sophisticated questions posed by the OTT companies leveraging our platform. She has an excellent technical understanding of both the buy-side and supply-side approach to VOD, programmatic video, and mobile advertising. She will work with the relevant teams on each account at SpotX to share this knowledge and drive great results for major accounts.”

Sophie Knight, Director of Platform Services, UK and Spain, adds, “I wanted to join SpotX because the company is the market leader in video advertising with a strong reputation for driving success for customers and partners. SpotX takes a cross-screen approach which will play to my background and help more media owners benefit from the overall growth of video advertising. I’ll also be able to advise on ways to leverage RTL Group’s advertising technology stack to deliver a Total Video approach to advertising.”

The appointment coincides with a raft of promotions at SpotX. After more than four years at SpotX, Marta Lopez is promoted to Senior Publisher Manager. Alia Cherif is promoted to Senior Business Development Manager, Ilenia Barnabe is promoted to Senior Account Manager, Supply Operations and Suzanne O’Donohoe is appointed as Senior Manager, Demand Operations.

Ads advertising, global, media, Spain, technology

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT