72% of consumers ‘concerned their data is misused’
It is more important than ever for businesses to align their ethics and values with those of their customers and be upfront about the use of personal data, a new study has found.
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Sky Media launches pilot Shoppable Ads campaign with Sky Mobile
Sky Mobile’s addressable TV ads will feature a unique QR code that drives TV viewers online to the brand’s website. Adding a QR code to a TV advert itself may not be new, but combining shoppable functionality with Sky Media’s market-leading targeting and measurement analytics makes it a real game changer for brands. Following the … [Read more…]
Adtech firms unite for “glocal” virtual advertising and media festival
After last year’s Summer Adtech and Winter Adtech Virtual Events, several players in the digital media and advertising industry have come together to launch the festival’s 3rd edition.
‘Mindset over age’: TikTok research uncovers new consumer groups for modern era
Consumer behaviours are defying demographic stereotypes, with actions and mindset proving more important role than age when it comes to predicting consumer behaviour, according to new research.
Top tips: What it’s really like to launch a brand during a pandemic
When British audio social network app, WOLF (The World’s Online Festival) launched its rebrand last year, the business had no idea what was about to happen. Just weeks after bringing WOLF to market a global pandemic was declared. However, what could have been deemed disastrous timing, wasn’t. The company’s revenue went up by 300%, exceeding … [Read more…]
Guest comment: Demand for flexible office space is growing and mobile connectivity is playing a key role
What is the future of remote work in a post Covid world? Colin Abrey, Vice President, Channel Sales for the EMEA region at Nextivity looks at the growing demand for flexible office space and coworking facilities in the aftermath of the pandemic.
The Trade Desk and Sky Media strike programmatic partnership
Global advertising technology company, The Trade Desk, has struck a new partnership with Sky Media, the advertising sales arm of Sky – Europe’s leading direct-to-consumer media and entertainment company.
Papa John’s and Google Cloud expand partnership to boost customer experience tools
Pizza firm Papa John has struck a multi-year commitment with Google Cloud to add a raft of new online and data features, including providing customers with extra loyalty and delivery tracking options.
Just 17% of enterprise marketers ‘well equipped to understand Marketing Automation or Marketing Cloud’
There is a significant gap in knowledge of Marketing Automation or Marketing Cloud (MA/MC) among marketers, according to new research.
Lotame gets ten data partners for Panorama ID cookie-less ad tool
Lotame, has announced that 10 leading data partners including digitalAudience, DTScout, and ShareThis will support Lotame Panorama ID, the first global, people-based, privacy-compliant and interoperable identity solution for a cookieless open web.