Ads Archives

Pinterest debuts mobile ad tools

July 30, 2019

Pinterest has launched Mobile ad tools, a new feature that gives advertisers the ability to create and manage their Pinterest campaigns on a mobile device

UK ad spend hits £6bn in Q1 2019 as podcasting soars

July 30, 2019

UK adspend rose 4.2% to reach £6.0bn in the first quarter of this year, with online radio ad expenditure growing a massive 26.5% year-on-year, according to new research.

Fiverr matches up freelancers with virtual agency platform ‘Studios’

July 30, 2019

Fiverr has launched Studios, a new platform that lets freelancers collaborate with each other to offer full service agency work to clients.

Twitter surge continues: revenues and user numbers increase

July 30, 2019

Twitter planning new subscription platform?

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

TV analytics trends: Advertisers now opting for daytime slots over primetime

July 30, 2019

Over two-thirds (70%) of UK TV ads now run outside of the peak-time slot, with viewers engaging most on Sundays by clicking through to brand websites, according to new research.

Facebook extends search ad test to more brands

July 30, 2019

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

Fortnite World Cup: Teenager wins $3m prize as brands cash in

July 29, 2019

A 16-year-old has won $3 million (£2.42m) at the first-ever Fortnite World Cup finals, beating more than 40 million players around the world to win the grand prize, as brands increasingly turn their budgets to eSports sponsorships.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

July 29, 2019

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads

July 26, 2019

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

Digital audio ad spend ‘set to grow significantly’

July 26, 2019

UK advertisers will increase spend across music and digital radio, while seventy-five per cent said that they will increase investment in podcasts, in the next 12 months alone, according to new research.