Instagram takes TV-style ads to 38 markets
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.
Mobile
New Instagram API ads ‘get 2.5 times more clicks than average’
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm Kenshoo uncovers some surprising results…
Right to reply: Apple ad block will harm original content creators
This week, Apple lifted the ban on ad blockers on Safari on the new iPhone. Mike Weston, CEO of data science consultancy Profusion, argues why this move threatens marketers, content producers and publishers.
China digital trends in 2015: Huge shift to mobile as growth slows
With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users coming from mobile devices.
Apple allows ad blockers for first time
For the first time, Apple will allow adverts to be blocked by the iPhone and iPad versions of Safari, in a move is likely please users, but will concern both advertisers and publishers alike. Ad blockers have been available on desktop browsers for years, but analysts say Apple’s backing has the potential to make ad … [Read more…]
Uber plans massive China expansion
Uber has raised $1.2bn for its expansion into China, with plans to launch the taxi app in 100 cities in the next year.
Instagram revamps direct messaging feature
Instagram has revamped its direct messaging service with new features including shared images and threaded messaging, which lets users send content from their feed as a direct message.
AOL buys Millennial Media to boost mobile ads
AOL has bought buying Millennial Media in a deal worth $238m as it continues to build out its presence in mobile ads.
Mobiles ‘now account for over half of internet time’
The average online Brit spends 2 hours and 51 minutes a day on the internet, with 45% on computers, 40% on mobiles and 15% tablets, according to new research.
Google’s Android Wear app comes to iPhones
Google is rolling out Android Wear app for iOS which will let users pair an iPhone with a smartwatch.