Unhappy meal: McDonald’s ditches wearable fitness tracker over “rash” claims
McDonald’s latest attempt to shed its unhealthy image backfired this week, after a fitness tracker happy meal toy was claimed to bring out its users in a rash.
Mobile
Top tips: It pays to use mobile payment in apps
With Apple Pay growing in popularity, Johannes Heinze managing director EMEA at AppLovin, looks at why app makers should integrate the technology into their services.
Smart tech: Brands must work to realise its potential
While UK consciousness of smart tech is approaching saturation with 99% of consumers now aware of it, only 33% have reached an advanced level of familiarity — indicating that further development is required to boost usage and understanding of its benefits.
Who is playing Pokémon Go? New research shows its not just millienials
Pokémon Go! is big business, with 13% of the adult UK population having downloaded the game, and more than 5 million playing it regularly, according to new research.
Half of large retailers “failing to connect in-store and online shopping experience”
Most large UK retailers are continuing to face difficulty in delivering a consistent omnichannel experience, with almost three-fifths (59%) unable to link in-store sales to online activity and nearly two-fifths (38%) failing to offer consistent pricing across all channels, according to a study of multichannel retailers by RetailMeNot.
A giant leap for Pokémon Goers? Email and AR, unlikely but perfect partners
Pokemon Go! is huge- but how can brands get involved in the catch ‘em all craze? Josie Scotchmer, Marketing Manager at Mailjet looks at how the games’ predecessor Ingress has started using emails- and how this may be a valuable tool for brands as sponsored Pokestops roll out in the near future.
Google takes on Facetime with “Duo” video chat app
Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger.
Twitter debuts “Sponsored Stickers”: Pepsi first brand to sign up
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer.
Snapcart turns shopping receipt data into cash
Snapcart, an Indonesian start-up app rewards people who send them photos of their shopping receipts with cash, is expanding to the Philippines.
Pinterest revamps ad process: Lets brands bid on CPM campaigns
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression.