Apple to invest ‘heavily’ in driverless car software
Apple has announced plans to invest “heavily” in driverless car software, following years of speculation that the tech giant is eyeing the automotive industry.
Mobile
Odd news: The weirdest digital stories of 2016
From talking cat collars to robot marketers, technology took us in some strange directions during 2016. In this brave new world of emoji keyword targetting and smart pigeons, we celebrate the weirdest news of the year.
Digital natives: 5-year study reveals how next generation will shape future
The next generation of digital natives see social media as a way to ‘build personal brands’ and prefer quality online relationships rather than a mass of followers, according to the results of an extensive five year study of 10-15 year olds.
The 12 worst marketing fails of 2016: Rogue chatbots, tasteless burgers and Google fools itself
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail ‘April fooling’ itself, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Facebook brings Instant Games to Messenger and News Feed
Facebook is expanding further into social games with a HTML5 cross-platform gaming experience called “Instant Games,” along with 17 titles that include some familiar names like Pac-Man.
15m Brits “have an old mobile phone gathering dust in drawers at home”
As we fill our Christmas stockings with the latest must-have technology, what happens to the tech gadgets of Christmas past that were once at the cutting edge, but have now been superseded by advancements in innovation and design? New research shows those old Nokia’s may be worth something…
Rogue One: 4 major brands to push latest Star Wars film
Lucasfilm announced today that they are teaming up with four well-known brands—O2, World Duty Free, Gillette and Kaspersky—for the launch of a UK and pan-European promotional campaign in support of “Rogue One: A Star Wars Story,” opening in the UK on December 15.
More browsing, less buying: Brits not impressed by Cyber Monday deals
More people were browsing on Cyber Monday 2016 than the year before, but there were fewer people actually making purchases, according to new research.
Black Friday: How did apps perform?
As holiday shopping results are tallied from the Black Friday to Cyber Monday time period, early results show it was a banner year for mobile., with many opting to use retailers apps to grab a bargain, according to new research.
Festive shopping trends: Mobile reigns supreme as the retail channel of choice
With the shopping phenomenon that is Black Friday and Cyber Monday over for another year, new research from ChannelAdvisor shows how mobile came out on top, reigning supreme, over desktop as consumers’ preferred method of shopping over the sales period.