Snap Ads gets self-serve technology solution via 4C
Snapchat’s new ad marketplace, dubbed “Snap Ads” is getting self-serve technology solution that lets marketers manage ad placements on Snapchat.
Mobile
Lego debuts social network for kids
Lego has launched a new social network specifically made for Lego builders aged 5 to 13 years old.
Snapchat Spectacles: Cool or creepy? [INFOGRAPHIC]
With the hype on Snap Inc.’s upcoming IPO and its Spectacles release, agency Mediakix has developed an infographic and video guide to the chat app’s big year ahead…
Yahoo sale to Verizon “delayed due to security breaches”
Yahoo’s $4.8bn (£3.8bn) deal to sell its core business to telco Verizon is now not expected to be completed until the second quarter of 2017, following the revelation of two major security breaches last year.
Google accused of “placing own search ads first”- report
Google is using its home advantage to place ads in top position on its search results, according to a new report.
New maths app does the homework (and explains answers)
A new app, called Socratic, has gone live, offering to solve student’s homework by from a simple camera snap.
Snapchat lets advertisers target users based on offline behaviour
Snapchat has partnered with Oracle to offer advertisers a way of targeting its users based on their offline behaviour, a practice its CEO once referred to as “creepy”.
Retail apps failing to meet consumer expectations, research finds
Consumers believe current retail apps are failing to deliver the high quality and interactive mobile shopping experience they demand, according to new research.
Vine RIP: Twitter officially shuts pioneering 7-second video service
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app.
Connected devices and VR “top priorities for international marketers”
Marketers are undaunted by the technological challenge of managing today’s digital touchpoints, eagerly awaiting new tools such as VR to innovate campaigns in 2017, according to new research.