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Mobile

Ford invests $1bn in self-driving AI start-up

February 14, 2017

Ford is investing $1bn (£800m) over the next five years in artificial intelligence (AI) company Argo, as the car giant looks to expand into self driving cars.

Mobile, News Google, technology

10 biggest trends to watch: Why “Passive Networking” could hit big messaging apps

February 13, 2017

The major messaging apps are set to be hit by “passive networking” in 2017 as additional functionality puts off some users, according to GlobalWebIndex, home of the world’s largest ongoing study on the digital consumer.

Ads, Content, Mobile, Social advertising, apps, brands, content, Facebook

Unilever invests in ‘Snatch’ augmented reality treasure hunt game

February 10, 2017

Unilever Ventures has invested in an augmented reality treasure hunt game Snatch, a game dubbed “Pokémon Go for brands”.

Ads, Content, E-commerce, Mobile, Social advertising, brands, marketing, technology

Cancer Research UK uses proximity marketing to drive donations on World Cancer Day

February 10, 2017

UK consumers turned to their smartphones to support World Cancer Day 2017, with a proximity engagement campaign run on behalf of Cancer Research UK in early February driving a nine per cent click through rate.

Mobile marketing, retail, smartphones, UK

Humans Vs. AI: 4 skills where we still beat the robots

February 9, 2017

Despite the fast-paced rise of artificial intelligence, humans are still better than robots in four key areas, according to a new report.

Ads, Content, Mobile global, technology

Global digital trends in 2017: Half the world now owns a smartphone

February 9, 2017

Internet usage grew slightly faster than it did in 2015, while social media users more than doubled in a year, spurred on by mobile, according to a comprehensive global report from We Are Social.

Ads, Content, E-commerce, Mobile, Search, Social, Video digital trends, Europe, global, media, smartphones

Snapchat and Instagram growing fast in UK- report

February 8, 2017

Snapchat’s UK user base experienced explosive growth of 89.8% in 2016, to 11.2 million users, according to eMarketer’s latest mobile usage forecast.

Ads, Mobile, Social agencies, Android, Facebook, government, media

Ad blocking goes mobile: 615m devices blocking ads worldwide

February 7, 2017

Around 615 million devices are now blocking ads across the globe, as more people deploy ad blocking software on their phones too, according to new research.

Ads, Mobile, Regulation advertising, China, content, demographics, global

Is Facebook working on an Apple TV rival?

February 3, 2017

Facebook is creating a TV application for set-top boxes, working like Apple TV to provide “TV-quality” shows licensed by the company, according to a news report.

Ads, Mobile, Social, Video, Viral advertising, agencies, Apple, brands, content

Facebook beats expectations as ad revenue leaps 53%

February 3, 2017
Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’
Facebook beats forecasts on Q4 growth, but warns on ‘significant uncertaintly’

Mobile ads have boosted Facebook’s revenue by 53%, as the social network smashed expectations.

Ads, Mobile, Social, Video advertising, content, Facebook, Google, Search
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