Gaming trends: the rise of OAGs (Old Aged Gamers)
There is a booming generation of gamers is aged 55-64 which has experienced the biggest growth in gaming, rising by almost a third (32%) since 2018, according to new research.
Marketing through gaming
Adverty and mobile game developer Gold Town Games enter into strategic partnership
In-game advertising specialist, Adverty is entering a new partnership with Gold Town Games enabling the game developer to utilise Adverty’s in-game ad solutions across their increasingly popular games.
Lockdown sparks surge in online games purchases: Liberty Games’ sees 350% boost
The lockdown has sparked a surge in online retail purchases of games, from table tennis to airhockey. Games retailer Liberty Games has seen a year on year increase of 350% since the start of the Coronavirus lockdown in the UK.
Sony unveils ‘disc free’ PS5 console in online event
Sony has given gaming fans the first glimpse of the PS5 console, which includes a disc free version for digital only downloads.
Brand loyalty shifting under lockdown: Mobile app data reveals winners and losers
Ogury and MediaCom collated insights and analysis of mobile data from 400 million global app users for various sectors. The data identifies how consumer behaviour has changed through lockdown and what will happen to brands when lockdown lifts. Key insights: • Gaming & eSports – Discord is the top gaming platform and has overtaken PlayStation … [Read more…]
Emerging technology now ‘integral part of how fans consume sports’
While positive fan experiences with technology bring multiple new opportunities to sports organisations, athletes are increasingly using it for training, injury prevention and improving performance, according to new research.
GAME to close 40 stores as customers switch to digital and streaming
Retailer GAME is to close 40 stores in the UK as the shift to digital gaming and game streaming takes its toll on the high street.
In-game advertising extends beyond casual games as developer confidence grows
Game developers are using more ad formats and showing more ads per session and are now increasingly beyond just casual games while making
more money overall, according to new research.