In this ‘new normal’ of a global pandemic, it has never been more important for brands to communicate with a sincere, authentic visual language which is relevant to their target audience Dr Rebecca Swift, Head of Creative Insights at Getty Images, offers top tips brands should consider when it comes to visual marketing, based on … [Read more…]
Burger King has been forced to stop showing adverts for its new Rebel Whopper burger after the Advertising Standards Authority (ASA) deemed them misleading.
Consumers trust ads placed on news sites 4 times more than on social media websites, highlighting to advertisers the importance of placing ads only on those sites viewed by consumers as a credible source, according to new research.
Almost half (42%) of UK consumers want ads to make them feel more informed during the COVID-19 pandemic, but only 5% of Brits would like brands to pause their advertising altogether, according to new research.
Consumers are growing tired of companies making what they see as empty pledges to keep up with current trends. Matt Cross, Head of B2B (EMEA) at Hotwire, looks at how brands can avoid slipping up when it comes to businesses sticking to pledges they make publicly.
The Coronavirus outbreak has forced brands to entirely change their marketing plans. But just how do you run a marketing campaign during a global pandemic when your customers (and staff) are locked down at home? Here are several examples of companies who are stepping up, giving back, and transforming in order to deliver value to … [Read more…]
UK newspapers are set to lose as much as £50m in online advertising revenue as brands use so-called blacklists to prevent their ads appearing next to stories about coronavirus.
More than 100 YouTube stars and celebrities have rallied together to create a video, urging their fans to “stay home” during the coronavirus outbreak.
As the coronavirus shuts down major trade shows, industry gatherings and customer events around the world, digital content has become indispensable in driving business opportunities, market education and customer engagement in 2020, but many firms aren’t keeping pace.
The findings from GlobalWebIndex also reveals that just 5% of consumers across the globe thought the Olympics should go ahead in the current situation anyway. Nonetheless research finds the prospect of live-streamed sports events and music concerts is growing rapidly – over 4 in 10 are interested in watching them. Unsurprisingly, fans of each entertainment … [Read more…]