Top global brands: Google regains top slot from Apple
Google has regained the crown as most valuable global brand ahead of Apple, while Vodafone retains UK top spot, according to a new report.
Content
Political dilemma: BuzzFeed ends Republican Party’s ad contract over Trump
BuzzFeed has ended an advertising agreement with the Republican National Committee that both parties signed back in April 2016 due to a disagreement over its Presidential nominee Donald Trump.
City AM hands over website control to brands
In a daring move, free London newspaper City AM is letting brands post articles directly into their website content management system with no editorial control.
Guest comment: The remedy to modern content publishing
As technology continues to improve, organisations are generating more content than ever before. Yet there’s always the risk of editorial mistakes and if readers find a flaw, they will let the publication know about it. Thanks to social media, customers can instantly react to the latest typo, factual inaccuracy or a design blunder. Gavin Drake, … [Read more…]
Global sites 7% slower than last year as social plugins hamper speed
The growing trend for sites to use third party widgets and content heavy pages is leading to slower load times for websites around the world, according to new research.
Mary Meeker’s Internet trends: Get ready for a hands-free future
Internet users are talking to their phones much more, meaning that brands need to prepare for a hands-free future in digital, according to the annual report from digital guru Mary Meeker.
10 Tips for Engaging Fans and Building a Community on Social Media
Marc Mühlenbach, Chief Marketing Officer at Flapit, offers 10 tips on how any business can use social media to engage with customers and build a community.
Spotify lets brands sponsor top playlists
For the first time, Spotify is letting brands sponsor the music streaming firm’s owned and operated playlists.
The internet in print: Free London mag Swipe curates “best of the web”
Swipe is joining Time Out, NME, and Shortlist as the latest free magazine to hit London’s streets. But this one has a twist: it’s the internet, in print.
Top tips: How to repurpose your content
With marketers having to deal with more media platforms than ever, collating content is becoming an important skill. Laura Varley at Vertical-Leap provides advice on repurposing content.