MediaCom develops automated outdoor campaign ads with Innocent drinks
Media agency MediaCom is launching an automated trading desk for digitally out-of-home ads, with innocent drinks the first brand to sign up.
Content
The 12 worst marketing fails of 2017: Pepsi’s protest blunder and Facebook’s tasteless VR tour
As 2017 draws to a close, we look at some of the biggest marketing blunders of the year. From Kendall Jenner’s derided Pepsi ad to London Dungeon’s Twitter horror story, there were plenty of mistakes from companies that should know better. Read on, learn from the mistakes and hope your team doesn’t make the list … [Read more…]
Universal Music lets users upload songs to Facebook
Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.
Odd news: The 12 weirdest digital stories of 2017
From back-flipping robots to one teen’s Twitter quest for free nuggets, technology took us in some strange directions during 2017. In this special article, we celebrate the 12 weirdest news stories of the year.
YouTube Rewind 2017: Despacito, Ed Sheeran and BBC’s interview blooper
YouTube has released its Rewind video to mark the end of this year, putting together this year’s most popular videos and memes into one seven-minute video.
The year in review: The 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of … [Read more…]
Top email Christmas campaigns: Aldi and Asda lead the way
Asda has won the Christmas battle of the inbox and Aldi topped a separate consumer study for its ability to engage shoppers on a personal level with advertising and marketing, according to new research.
Stories of the year: Blockchain used to tackle the refugee crisis
Back in May 2017, the United Nations sent aid to 10,000 Syrian refugees using Ethereum Blockchain.
Email marketing trends: Cultural stereotypes ‘alive and kicking’
When it comes to email marketing, cultural stereotypes are very much alive, according to new research.
Disney to buy Fox: Ready for a Netflix showdown?
Disney has agreed a $52.4bn deal to buy film and TV assets from 21st Century Fox, will buy swaths of 21st Century Fox as it readies for battle with Netflix, Amazon and other tech companies.