Ecommerce tool eSellerPro rebrands as Volo
eSellerPro, an ecommerce ERP solution, today announced it is rebranding as Volo following a period of growth.
Author: Robin Langford
Agencies reveal top mobile marketing barriers: Brand safety and consumer privacy
Brand safety and privacy remain top challenges for mobile industry, but the sector is unlocking new budgets within agencies, according to and IAB survey of media agencies across Europe.
Digital to account for 50% of UK ad spend this year- report
Digital marketing will make up half of all adspend in the UK during 2015, with UK growth outstripping US and Western Europe by 60%, according to new research.
Facebook debuts ‘Product Ads’ for retailers
In yet another assault on Google’s search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network
Amazon drones hit by US regulations
Amazon’s plans for drone deliveries have suffered a setback after new federal rules will not allow Prime Air to operate in the US.
Ireland marketing trends: Twitter more effective than Facebook? (infographic)
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study.
Most Brits change shopping habits due to promotions
Retailer promotions are directly impacting the buying habits of 60% of UK consumers, according to new research.
Mondelez axes poorly performing media in digital drive
Mondelez is slashing poorly performing advertising costs, as the FMCG giant instead spends more on parts of the digital spectrum it knows yield strong returns.
Facebook debuts ‘relevance scoring’ for ads
Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google.
Xiaomi opens US store… but not for smartphones
Xiaomi has announced that it will open an online store for US customers, but the popular Chinese smartphone maker said it won’t be selling its mobile devices.