Netimperative
Netimperative
  • Home
  • Ads
  • Content
  • Mobile
  • E-commerce
  • Social
  • Regulation
  • Video
  • Viral
Menu
  • Apple
  • Amazon
  • Facebook
  • Google
  • twitter
  • WhatsApp
  • YouTube

Amazon drones hit by US regulations

February 18, 2015

Amazon’s plans for drone deliveries have suffered a setback after new federal rules will not allow Prime Air to operate in the US.

However, the online retailer insists that it’s is still committed to delivering products by drone.

The Federal Aviation Authority’s (FAA) draft rules for the use of drones in US airspace do not permit Amazon to launch its Amazon Air delivery service.

The draft rules state that pilots must remain within eyesight of their unmanned crafts, although it said it would consider factoring in a second line of sight in some cases.

Pilots must also be FAA certified to operate drones.

Amazon’s Misner called for rules that would address Amazon’s plan for using drones to deliver packages.

“The FAA needs to begin and expeditiously complete the formal process to address the needs of our business, and ultimately our customers,” he said. “We are committed to realizing our vision for Prime Air and are prepared to deploy where we have the regulatory support we need.”

The draft rules will be open to public consultation and are unlikely to come into force for a couple of years.

The Small UAV (Unmanned Aerial Vehicle) Coalition, of which Amazon is a member, said it “applauded” the proposed rules, launched yesterday by the FAA, but mentioned several caveats, including relaxing the rule about line of sight.

E-commerce Amazon

Archives

Tags

advertising agencies Amazon analytics Android Apple apps Australia BBC brands Brazil broadband China Christmas comScore content digital marketing ecommerce email Entertainment Europe Facebook France games Germany global Google government images infographic local marketing media Microsoft music Privacy retail Search security smartphones technology Twitter UK video YouTube

Recent Posts

  • Top six Valentine’s Day ads for 2022
  • 2021 Halloween: digital marketing campaigns we loved this year
  • Empowering employees; the critical link between EX and CX
  • Investing in in-app social features is a must in a world that is crying out to be connected
  • QR codes, Gen Z and the future of OOH

Copyright © 2025 Netimperative.

Magazine WordPress Theme by themehall.com

We use cookies to improve the website and your experience. We’ll assume you’re okay with this, but you’re welcome to opt-out
Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT